Plan exportador pulpas ELIO

Londoño Garzón, Diana Marcela | 2012-12-11

Colombia is a country rich in tropical fruits and exotic, with its lands, its convertibility make these some fruit attractive in the international market, plus Colombia can produce fruit all year round from sea level to 2800 meters. The objective of this research is based on the need to find a suitable market for the internationalization of the company PULPS ELIO, dedicated to the processing and marketing of fresh fruit pulp and natural. To conduct this research used different secondary sources such as books and periodicals in all matters relating to research, PIMI (intelligence program international markets), industry and trade ministry tourism were also used as primary sources of information administrator and owner of the company, exports experts, researchers, users, competitors, suppliers, the preset matrix Proexport markets, among others. Was obtained as a conclusion of this research that found a target market for the internationalization of the company, as this country is the product demanded melon pulp, is an opportunity to enter the market to meet the needs of customers and increasing Profitability Company. PULP ELIO before heading to the international market need to make some changes in the administrative part because they found some weaknesses that are affecting the organization.